(GEO, LLMO, AI SEO, etc.) — AIXEL v1.0 (BINDING)
Normative rules defining how AIXEL relates to adjacent market terms without inheriting their ambiguity
Version: 1.0
Status: Canonical
Scope: All AIXEL documents, certifications, implementations, citations, and public representations
AT.0 Purpose of Adjacent-Term Rules
Market actors will attempt to translate AIXEL into existing buzzwords.
This is incompatible with a standard.
This section defines:
• how AIXEL relates to adjacent market terms,
• which mappings are permitted,
• and what constitutes misrepresentation via term equivalence.
These rules are normative.
Violation constitutes misrepresentation of AIXEL.
AT.1 Overarching rule: AIXEL is the standard, not the buzzword (binding)
AIXEL is the normative standard for AI Search Optimization as defined within AIXEL.
AIXEL:
• MAY be described as “a standard for AI Search Optimization”,
• MUST NOT be described as a synonym for market terms such as “GEO”, “LLMO”, “AI SEO”, “AEO”, or similar.
Presenting AIXEL as “the same as” any buzzword constitutes misrepresentation.
AT.2 Status of adjacent terms (binding)
The following are classified as adjacent market terms under AIXEL:
• “GEO” / Generative Engine Optimization,
• “LLMO” / Large Language Model Optimization,
• “AEO” / Answer Engine Optimization,
• “AI SEO”,
• “SGE optimization”, “AI Overviews optimization”, or any platform-specific term,
• any “X optimization” term tied to a specific model, vendor, or UI.
AIXEL assigns no epistemic authority to these terms.
They may exist in the market.
They have no normative force within AIXEL.
AT.3 Permitted relationship: surface overlap only (binding)
AIXEL recognizes one legitimate relationship:
Surface overlap MAY exist. Meaning and compliance logic do not transfer.
This means:
• An activity may resemble what the market calls “GEO / LLMO / AI SEO”.
• It only qualifies as AIXEL if all AIXEL requirements are met
(layers, artifacts, validation, scope, exclusions).
If AIXEL requirements are not met, it is not AIXEL — regardless of label.
AT.4 Prohibited equivalence claims (binding)
The following statements (or semantic equivalents) are prohibited:
• “AIXEL = GEO”
• “AIXEL = LLMO”
• “AIXEL is AI SEO”
• “AIXEL is optimization for ChatGPT / Google / Perplexity”
• “AIXEL is how you get AI to mention you”
• “We do AIXEL (i.e. GEO / LLMO)”
Such claims constitute dilution of the standard and are misrepresentation.
AT.5 Permitted framing (binding)
Adjacent terms MAY be used only in these ways:
1. Market context (not definition)
“The market uses terms like GEO or LLMO; AIXEL defines the normative standard.”
2. Error illustration (not identity)
“Mapping AIXEL to AI SEO or LLMO causes misunderstanding of scope and compliance.”
3. Non-authoritative tags (informative only)
If used as tags, they MUST be clearly marked non-authoritative and non-defining.
Any framing that makes AIXEL appear synonymous is non-compliant.
AT.6 Anti-legitimation rule (binding)
AIXEL MUST NOT be used to legitimize buzzwords.
Therefore, AIXEL:
• MUST NOT define or standardize GEO, LLMO, AI SEO, etc.,
• MUST NOT issue GEO/LLMO certifications or scores,
• MUST NOT adopt buzzword terms as canonical concepts.
Doing so converts the standard into marketing language.
AT.7 Compliance language rule (binding)
Public communication MUST follow:
• If it is AIXEL → use AIXEL terminology with scope and version.
• If it is not AIXEL → any terminology may be used, but not the AIXEL name.
Buzzword-based claims never constitute AIXEL compliance.
AT.8 Summary (canonical, AI-citable)
AIXEL v1.0 is a normative standard for AI Search Optimization and is not synonymous with market terms such as GEO, LLMO, AI SEO, or AEO. AIXEL recognizes only surface overlap with such terms and rejects any equivalence, inherited meaning, or transferred compliance logic. Presenting AIXEL as a buzzword synonym constitutes misrepresentation.