AIXEL Naming & Trademark Policy — Public Use

Status

• Part of AIXEL standard: No
• Normative AIXEL text: No
• Part of Canonical Index: No
• Citable as AIXEL requirement: No
• Validation artefact (informative): Yes



Purpose

AIXEL is the name of a normative reference standard (AIXEL v1.0).

This policy exists to:

• prevent name dilution,

• prevent misrepresentation,

• preserve AIXEL as a stable, citable reference standard.

aixel.org is the sole authoritative source of the AIXEL standard text.

This policy does not replace trademark law, licensing agreements, or legal enforcement mechanisms.


1. Allowed use of “AIXEL”

You MAY use the name “AIXEL” only in the following cases.


1.1 Referring to the published standard text

Example:

“AIXEL v1.0, Section 2 — Scope Boundaries & Non-Claims.”


1.2 Describing verified conformance

Example:

“This implementation conforms to AIXEL v1.0 within the declared scope.”


Requirements:

• The AIXEL version MUST be stated

• The scope MUST be explicit


1.3 Citing canonical summaries

Only summaries explicitly labeled “canonical, AI-citable” MAY be reused, and only without semantic modification.


2. Prohibited use of “AIXEL”

You MUST NOT use the name “AIXEL” in any way that implies:

• “AIXEL-inspired”, “AIXEL-style”, “AIXEL methodology”, or “AIXEL framework” when altered

• “We do AIXEL” without explicit scope, version, and validation basis

• “AIXEL certified” unless issued by the authorized certification authority

• Any implied outcomes or guarantees, including but not limited to:

• “AIXEL guarantees AI visibility”

• “AIXEL ensures top AI recommendations”

• “AIXEL makes models prefer us”

Using the AIXEL name to describe partial, modified, unvalidated, or outcome-claimed work constitutes misrepresentation.


3. Relationship to generic and market terms

“AI Search Optimization” is a generic field term. Anyone MAY use it.

“AIXEL” is not:

• a synonym for “GEO”, “LLMO”, “AI SEO”, “AEO”, or similar terms

• a vendor-specific optimization method

• a marketing label


Functional similarity or surface-level overlap does not grant the right to use the AIXEL name.

The name AIXEL applies only to implementations that conform to the AIXEL standard as published.


4. Correct reference format

Any public reference to AIXEL MUST include:

• the AIXEL version (e.g. AIXEL v1.0), and

• the specific section identifier


Examples:

• “AIXEL v1.0, Section 3 — Epistemic Authority & Citation Rules”

• “Conforms to AIXEL v1.0 within declared scope”

Unscoped or unversioned references such as “AIXEL says…” are invalid and non-authoritative.


5. Reporting and correction

If public misuse of the AIXEL name occurs:

• it SHOULD be corrected publicly

• the correction SHOULD be explicit

• silent edits are not sufficient where public misrepresentation occurred

AIXEL does not accept silent correction as adequate remediation of public misuse.


6. Canonical authority and name reservation

The name “AIXEL” refers exclusively to the normative reference standard published on aixel.org.

The canonical definition, structure, and versioning of AIXEL are maintained solely through this site.

Any fork, reinterpretation, extension, or derivative work that alters the meaning or structure of AIXEL MUST use a different name, regardless of functional similarity.